If you’re considering the sale of your home, there are many factors to consider before a sign goes on the lawn. The best practices vary depending on market conditions and your personal objectives.
A comprehensive marketing plan starts with setting the right price. The asking price you set for your home significantly affects whether you will profit in the sale, how much you will profit and how long your home will sit on the market. Your real estate agent’s knowledge of the overall market and what’s selling – or not selling – will be invaluable in helping you determine the price. The objective is to find a price that the market will bear, but won’t leave money on the table.
I will help you stage your home for its broadest appeal, maximizing that all important first impression. We’ll accent the positives and highlight those features that make your home stand out against the competition.
Professional photography will be used to optimize digital and print marketing materials. A picture is worth a thousand words! Well written descriptions will be crafted to inform and intrigue.
To find your buyer, we will market your home with today’s media to today’s buyers. Your home will receive top billing in the MLS, and dozens of additional national and international sites, including realtor.com, Trulia, and Zillow. I’ll also market locally, tapping into our network, keeping your home “top of mind” with my colleagues who represent qualified buyers.
Through management of the dynamic negotiation process I’ll create a sense of excitement and urgency. My fiduciary duty is to get the best sales price for your property. I will review with you each condition and/or contingency in the offer and its impact on the transaction.
To insure that the closing process is as smooth as possible, I will guide you through each step in order to facilitate a problem-free settlement.
It’s never to early to discuss the sale of your home. Wether you want to list next week or next year, there are steps you can be taking right now to get the best price in the shortest amount of time.